British Butler Launches in Gulf States
March 2010
The British Butler range of biscuits and confectionery launches in the Gulf States at the start of April, following many months of development and market testing.
The unique Snapper and Lash lines will be distributed by Shahd Almathaq Trading Est. across Saudi Arabia, Kuwait, Qatar, United Arab Emirates, Oman, Bahrain, Iraq, Iran, Yemen, Egypt and Jordan.
The launch of the new chocolate biscuit and caramel wafer bars has been eagerly anticipated, following an excellent response from market testing.
The red and gold colour combination of the Lash product packaging will be particularly suited to this region, and both Lash and Snapper packaging designs have gained very favourable responses from retailers.
Director Mark Callaghan says:
"We are very excited about the future prospects of the British Butler range, and our partnership with Shahd Almathaq Trading. The products are ideally suited to this territory and I would encorage retailers to have a closer look at them, as sales forecasts are strong."
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Distributors
The Gulf States:
Shahd Almathaq Trading Est.
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